Calling Digital Davids

Cohesive celebrates St. David’s Day with launch of ‘Camp David’, helping Welsh digital and technology companies discover their story and tell it to the world.

To mark St David’s Day, 1st March 2017,  we have launched ‘Camp David’, a movement to galvanise Welsh technology start-ups and scale-ups underpinning the emerging indigenous digital economy.

Last August research by law firm Nockolds revealed that Wales was the fastest growing digital economy outside London, with Welsh Government estimating that around 3.5% of the Welsh workforce are employed within the IT sector. By drawing on our 25 year heritage in helping global technology brands discover and tell their stories, we wanted to help these indigenous technology businesses find their stories, create a voice and challenge global competitors.

Welsh tech startups are like Davids in a world of Goliaths. The Goliaths have marketing muscle and money to burn. But we don’t see David as the underdog. In fact they have the advantage – they are ingenious, brave and have an unwavering belief in their cause. Being David is a mindset, it’s about knowing why you do what you do. Armed with an authentic and purposeful story, challenger brands often overcome the odds and win.

Contrary to existing tech initiatives across Wales – incubators, clusters, hubs, accelerators, catapults – ‘Camp David’ is designed to be a ground-up, organic movement, bringing together innovative tech businesses to explore their purpose, discover their ‘why’ and create their story.

We see ‘Camp David’ as being the antithesis of an accelerator – a tech decelerator in fact, where the focus is on purpose and sustainability, not the blind pursuit of becoming the next tech unicorn. Having helped global technology brands discover and tell their stories we now want to share our experiences with Welsh Davids.

The first ‘Camp David’ gathering is planned for April and will consist of a free creative workshop exploring the art of storytelling, how to discover your story, identify your audience, understand your market and successfully tell your story to create influence in the marketplace.

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We are Cohesive. The ‘go-to market’ PR & marketing partner for exciting businesses with complex, B2B technology propositions looking to captivate the UK market space and accelerate growth.

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