In 2010 it took six years. By 2014 it took about eight. In 2016…well, we’re about to find out.

The journey from ‘stealth to wealth’, even for VC-backed startups, is not a short one and along the way a lot of stuff has to go right. 90% of all startups will die young. Now we’re as fond of a good autopsy as anyone. There’s no doubt you learn most from your failures. And we’re very interested in exploring just what it takes to survive and prosper.

Truth be told, we’ve experienced both outcomes. Obviously our client list is the preserve of the successful (see Fortinet, MobileIron, Aerohive, iSight Partners). But in these pages we’re searching for clarity, honesty and genuine insight. What separates those that blossom from those that wither on the vine? What does it take to genuinely captivate a market?

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Stealth to Wealth: What does it take to captivate a market?

By Andy Williams Posted in Blog, featured, formulate, Stealth to Wealth, tech sector Tagged ,

Why do some tech startups succeed and others fail? I suppose if there was a simple, single recipe then the brains. . .

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We are Cohesive. The ‘go-to market’ PR & marketing partner for exciting businesses with complex, B2B technology propositions looking to captivate the UK market space and accelerate growth.

If this sounds like you, we would love to talk. Please do get in touch.

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Cohesive: Captivate your market
+44 1291 626200

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