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Stories

All Activism Blog Customer story Escape Guide Listicles
A brightly coloured room has podiums at one end, each occupied by a guru of one flavour or another. A smattering of disciples sit at their feed. At the near end of the room, a regular-looking set of folks are engaged in friendly conversation, ignoring proceedings at the other end. It's a visual metaphor — better to be a guide than a guru.
Blog

Guide, not Guru: Rethinking thought leadership

6th February 2026
We're in a dimly lit winter room, looking at a window sill and through the glass, a snowy city square in soft focus and lit for early evening with street lamps and festoons. Our eye is drawn to the items on the sill - a steaming mug with the words Mr Grumpy, a bright red alarm clock with its 'day face' compressed into a few short hours and the rest of the dial marked "It's too early". There's a scribbled to-do list - busy but short and compassionate. And the spine of a book just visible that reads "The little book of hygge." All in all, a beautiful metaphor for the changed energy of the winter season.
Blog

Use your energy wisely this winter

23rd January 2026
Two men and one woman, casually dressed but in hard hats, gather around a blueprint titled "all change-building from everything we have learned". against a stylised background of building under construction. Marching through the building site the evolutionary procession of ape, apeman, modern human, culminating in a sassy-looking female co-worker in a yellow hard hat striding purposefully. The whole this is a metaphor for rebuilding the website.
Blog

So, we thought we’d rebuild the website

13th November 2025

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