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Want to explore your purpose, discover a better story, shift opinions, find your tribe?

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Griffin Place, High Street
Newport
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+44 1291 626200

Stories

All Activism Blog Customer story Escape Guide Listicles
A narrow road runs through a fantasy forest. Thick yellow road markings scream 'stay in your lane' and a sign reads 'The answer you've asked for: quickest route. But to the sides, all kinds of interesting phenomena to be explored. PostIts on tree trunks. Piles of books. A white rabbit. A young child sitting alone, reading a blue book. A ladder climbing to a hornet's nest. This is our visual metaphor for curiosity in an age of answers.
Blog

Curiosity in an age of answers. Why better questions matter more than ever.

29th May 2026
An astronaut's helmet light illuminates stained glass, in a scene reminiscent of 2001: A space odysey.. We're talking about how Ai runs on light and glass.
Blog

Why AI runs on light and glass

15th May 2026
A furry, comfy chair floats in the ether, it's occupied by a friendly, clever-looking dude in a hoody and jeans. He's saying "Personally, I choose this one every time" and "I found this SO useful..." Our visual metaphor for the role increasingly played by AI in recommending products and services to people. The image helps us tell the story of the two new tests for AI content strategy.
Blog
Guide

Rateable and relatable: the two tests modern AI content strategy needs to pass

30th April 2026

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