The Clec*
*Welsh for chatterbox. A hint at eclectic. These are our stories — connecting people, planet and tech.
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Tough nuts, clever answers
Andy has seen a radically different future for rural public transport in west Wales. Sharon has glimpsed a greener future for live music in Bristol. Two very different conundrums, cracked by rethinking how things have always been done: tough nuts, clever answers. A bus service that bends around your life I’ve seen the future of…
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No plan survives contact with the customer
You’re halfway through a year built on last year’s assumptions It’s the end of August, and there’s that unsettling “back to school” feeling in the air. We’re talking about you by the way, not the kids! Summer’s nearly over. On the margins of your desktop there’s a folder called Plan_2026. No, wait: it’s Project Magenta,…
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5 new things to think about AI
A while back we jotted down a short list of things we’d been thinking about AI that week. It was a time capsule of our thoughts. We’ve decided to do it again to see what’s currently top of mind as AI continues its relentless march on businesses, governments and society at large. If AI agents…
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Postcards, from us
July 24th 2026 marks the 100 year anniversary of the introduction of the greetings telegram. Up to that moment a telegram had been reserved for news of great importance and, between 1914 and 1918, great loss. We’re focusing on the greetings. Not just telegrams, but picture postcards became a phenomenon — our inspiration for this…
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On rights for rivers
We’re exploring a river charter: should a river benefit from “personhood” and acquire rights, a voice of its own and ultimately, legal personality? In other words, is a river alive? Is a river alive? There are many cultures, representing millions of people, who would never wonder if the river wasn’t alive. And probably, many reading…
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Social media, uninvented: fixing the enshittification of content
If social media disappeared tomorrow, which parts of your marketing would survive? What would B2B marketing without social media even look like?
