Our
Method
Light on ceremony.
Built for momentum.
We don’t follow a rigid formula but there’s a rhythm to how we work; a process that helps you think clearly, tell it well, and keep it alive.
Listen
We sit inside your world — leaders, sales, customers, politics — to hear what’s said and what isn’t.
Feels like: space to think out loud.
Often produces: raw notes, patterns,buyer truths.
Make
Sense
We join the dots. We name the thing. Cutting through complexity to a story people can repeat.
Feels like: focus, clarity, “that’s it!”
Often produces: clear propositions, core narratives memorable metaphors.
Tell It
Beaut
ifully
We give you the words and imagery to
carry the story — long form and short form for wherever you show up.
Feels like: confidence — online and in the room.
Often produces: action — stories, talk tracks, campaigns
Keep It
Alive
Ongoing collaboration and co-creation. Adapting to new truths.
Feels like: momentum.
Often produces: story arcs, pivots, your next chapters.
Living Brand Story
A story your team believes, your market feels, your board can back.
Clear direction people rally behind. Language that builds pride and momentum.
Narrative Support for Complex Sales
Metaphors, storylines and cadences that help you stand out in committee-led procurements.
Clear language for multi-layered offers. Stories people are happy to share. Confidence at every stage of the sale.
Change Provocations
Ideas that create attention and open doors.
Thought leadership people actually want to read.
The Clec*
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A little reinvention
By issue 169, we thought The Clec deserved a fresh look. Our website has recently had a refresh, with The Clec at its heart. This is where we write for ourselves, follow our curiosity and share what we find. That spirit helped shape the website’s design. Now some of its colour and energy are finding…
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Sunshine in a bottle
What does it mean to bottle sunshine? For Andy, it’s a way of carrying summer’s abundance into the darker months. Sharon finds pleasure in the changing light, while preserving as much of her garden as she can. And Mark, rather than clinging on to the sunshine, looks forward to discovering the light that only reveals…
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Tough nuts, clever answers
Andy has seen a radically different future for rural public transport in west Wales. Sharon has glimpsed a greener future for live music in Bristol. Two very different conundrums, cracked by rethinking how things have always been done: tough nuts, clever answers. A bus service that bends around your life I’ve seen the future of…
*Welsh for chatterbox. A hint at eclectic. These are our stories — connecting people, planet and tech.
How this shows up
Brand narratives for web
Original research
Long-form hero pieces
Thought leadership
Sales cadences
Newsletters
Event narratives
Training experiences
Engagements
Most start as a focused project and evolve into a longer rhythm.
We’ll meet you where you are.
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Mark
Learn More: Mark WaiteCo-founder at Cohesive
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Andy
Learn More: Andy WilliamsCo-founder at Cohesive
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Sharon
Learn More: Sharon TantonDirector of Content at Cohesive.
FAQs
How do you start a project?
We start by listening — understanding your business, your audience, and the challenges behind the brief. The best stories bubble through conversations.
Do we need a clear brief before we start?
No. Many clients come to us with rough thinking, competing ideas, or a sense that the story isn’t quite hitting home. Part of our job is helping find clarity.
What kinds of content and messaging do you create?
Everything from brand narratives and thought leadership to websites, campaigns, keynote themes, sales messaging, newsletters, and long-form “hero” content designed to support growth over time.
Can you work with leadership, sales, and marketing teams together?
How do you keep stories and content consistent as businesses evolve?
Yes. We often work across teams, helping leadership shape the vision, marketing refine the message, and sales teams communicate value with greater confidence and consistency.
We build flexible narrative foundations and ongoing editorial rhythms that can adapt as your business grows, markets shift, and new priorities emerge.