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Stories

All Activism Blog Customer story Escape Guide Listicles
A laughing audience member is highlighted, overlayed with a hand drawn process diagram of labelled boxes and linking arrows.
Guide

What standups teach us about understanding an audience

In a scene from the '50s, a a home maker cleans as she hulas as she works.
Blog

Guitars, gonads and Google – our new work secrets exposed

11th November 2022
A angler silhouetted by golden sunset casts a line into a calm sea. Beneath the surface, a feeding frenzy of large fish. Metaphor for campaigning content- fish where the fish are.
Guide

How to move from insight to campaigning content your audience won’t ignore

Amid a shoal of me-too mackerel, a colourful puffer fish swims against the tide, demonstrating how to do different.
Guide

The courage to do different: How to tell a bolder story

A blue sky beach scene of sand, sea and horizon. The clouds spell 'thinking' and their reflection spells 'planning'.
Blog
Guide

Plan at your best, in the ‘other’ new year: here’s how

15th September 2022
A babies tiny fist gasps a parents finger. It's a metaphor for being awed.
Blog

Being awed (…not awesome)

18th August 2022

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