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Stories

All Activism Blog Customer story Escape Guide Listicles
Two people sit head to head, having a deep conversation, while AI listens in. A visual metaphor for how brand story starts outside-in with real conversations, human reflection and AI support.
Blog

Brand story — the science of conversation, the craft of reflection, and the controversial role of AI

20th February 2026
A fusion of graphic novel art and stained glass window, the images show Celtic saints Dewi and Non in action poses. Anointed by their followers, not appointed by committee, these early saints made themselves, and had their impact through stories. A lesson from n history in storytelling and positioning
Blog
Guide

Saints, stories and sins

6th March 2026
A brightly coloured room has podiums at one end, each occupied by a guru of one flavour or another. A smattering of disciples sit at their feed. At the near end of the room, a regular-looking set of folks are engaged in friendly conversation, ignoring proceedings at the other end. It's a visual metaphor — better to be a guide than a guru.
Blog

Guide, not Guru: Rethinking thought leadership

6th February 2026

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