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Stories

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An astronaut's helmet light illuminates stained glass, in a scene reminiscent of 2001: A space oddysey.
Blog

Why AI runs on light and glass

15th May 2026
A furry, comfy chair floats in the ether, it's occupied by a friendly, clever-looking dude in a hoody and jeans. He's saying "Personally, I choose this one every time" and "I found this SO useful..." Our visual metaphor for the role increasingly played by AI in recommending products and services to people. The image helps us tell the story of the two new tests for AI content strategy.
Blog
Guide

Rateable and relatable: the two tests modern AI content strategy needs to pass

30th April 2026
A beautiful garden in vivid shades of green and blue, surrounded by tall hedges. On the grass, a mechanical diggers is wrapped in black and yellow "incident" tape and carries a Do Not Use sign. Instead of uprooting what is already vibrant, the team adding focus and clarity by re-shaping hedges and edges. This is our visual metaphor for no-dig brand repositioning: it's about clarity, not uprooting.
Blog
Guide

No Dig Repositioning: why you don’t need to uproot your brand to fix it

16th April 2026

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