Story
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Curiosity in an age of answers
AI is getting better at answers. But some of humanity’s greatest discoveries began with better questions. Why curiosity may be more important than ever.
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Why AI runs on light and glass
Light gave life its start. Now it powers our machines too. The fascinating story of glass, optical fibre, and the infrastructure behind modern AI.
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No Dig Repositioning: why you don’t need to uproot your brand to fix it
When momentum stalls, the problem isn’t always visible. On the surface, everything looks intact. But the results — and your instincts — tell a different story..
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Brand story — the science of conversation, the craft of reflection, and the controversial role of AI
Brand story starts outside-in. Discover how real conversations, careful reflection and AI support can create authentic, human storytelling.
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Why shared stories still connect us.
The Polynesian peoples will not say the vast ocean divides them: they believe it’s what connects them. There’s a lot to love in that, not least how it upends our everyday Western concepts of wilderness, connection and place. In 2022, that belief was tested. A huge volcanic eruption very near to Tonga’s main island, Tongatapu,…
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True Colours – Why values and words matter in the age of anti-diversity
Three writers on why the Trump administration’s attempts to deny discrimination, and write anyone who isn’t a wealthy, straight, white man out of American history, cannot be allowed to succeed. True colours It’s a Friday morning in south east Wales. The weekend looms and signs that Spring is springing are all around. Life is good.…
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Finding a new story for our business
Some things, you just can’t do yourself Our business story needs updating, so we’re taking our own medicine. The world has shifted and we’ve evolved, but our story hasn’t. We’re prepared to do the work, knowledgable and experienced. But just like an eye can’t turn around and look at itself, there are gaps in our…
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Why you need a Writers’ Room
When the team charged with creating ‘The Rings of Power’ for Amazon Studios got down to business, they faced a huge challenge. Firstly a vast and sprawling universe of lore, characters, and plotlines to bring into some kind of temporal, narrative and visual focus. Secondly, and in contradiction, filling in a very hazy storyscape, where…
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Three easy steps to writing original content without touching ChatGPT
There are many good reasons for writing without ChatGPT. Putting aside the whole seething can of worms that is Generative AI for one moment (e.g. the huge environmental cost, the errors, the plagiarism, the general crushing of the human spirit), there’s another sense in which ChatGPT etc can be problematic for writers. Writing is hard…
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How to use the first twenty minutes back at your desk to tell a better story
January might be the start of the new year, but it’s September that’s the time for new beginnings. Back to school, starting University, or just heading back into work after a break, September is a time of change. Maybe you’ve been left holding the fort, watching the OOO replies come bouncing back for the last…
