Andy Williams

Authored by Andy

I’m Co-founder at Cohesive.

I stopped believing conventional wisdom somewhere around my third tech job — engineering inside a scaleup, product marketing, then the marketing seat at a startup that failed “instructively.” What I believe now: the truth about a business, told well, beats any playbook.

I help technology companies find and simplify the story they actually have. Part translator, part editor, part nerd who genuinely enjoys understanding how your product works. Also not a bad writer.

LETS TALK

  • Tough nuts, clever answers

    Andy has seen a radically different future for rural public transport in west Wales. Sharon has glimpsed a greener future for live music in Bristol. Two very different conundrums, cracked by rethinking how things have always been done: tough nuts, clever answers. A bus service that bends around your life I’ve seen the future of…

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    Above a carpet of flowers, daisies stand tall. Though, they also look a bit like numbered landing pads. In the air above, energetic bumblebees buzz and fuss — though if you squint a bit, they could be small, smart accessible buses. Their movement seems random, until you notice they are following routes. This is our metaphor for an demand-mediated rideshare network called fflecsi solving the rural transport problem. Tough nuts, clever answers.

  • No plan survives contact with the customer

    You’re halfway through a year built on last year’s assumptions It’s the end of August, and there’s that unsettling “back to school” feeling in the air. We’re talking about you by the way, not the kids!  Summer’s nearly over. On the margins of your desktop there’s a folder called Plan_2026. No, wait: it’s Project Magenta,…

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    Man sat at table wearing headphones working on a half built model bridge being watched by a man and a woman

  • 5 new things to think about AI

    A while back we jotted down a short list of things we’d been thinking about AI that week. It was a time capsule of our thoughts. We’ve decided to do it again to see what’s currently top of mind as AI continues its relentless march on businesses, governments and society at large.  If AI agents…

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Let’s find your
story and make it
count.

If you’re ready for clearer words, sharper thinking, and content that actually works, we’d love to talk.

LETS TALK
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