Mark Waite

Authored by Mark

I’m Co-founder at Cohesive.

The longest-standing Cohesive bod | Figures out how to cut through ‘heard’ immunity | Public Relations specialist | Stories, family, golf

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  • Curiosity in an age of answers

    AI is getting better at answers. But some of humanity’s greatest discoveries began with better questions. Why curiosity may be more important than ever.

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    an illustration of a road through a dark forest with trees pinned with post it notes.

  • Rateable and relatable. The two tests modern AI content strategy needs to pass

    Search used to be about being ranked. Now it’s about being referenced. Discover why modern content needs to be both rateable by AI and relatable to humans — and how to strike the balance.

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Let’s find your
story and make it
count.

If you’re ready for clearer words, sharper thinking, and content that actually works, we’d love to talk.

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