Sharon Tanton
Authored by Sharon
I’m Director of Content at Cohesive.
I’ve spent my career helping expert businesses tell their story in a way that wins more of the right work. Before Cohesive, I co-authored Valuable Content Marketing, co-ran the School of Valuable Content, and spent 15+ years working with business owners to turn expertise into content people love. My roots are in broadcasting, and that’s stayed with me: I know how to find the story, and how to tell it so people listen.
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What we learnt by asking clients what they really value
AI is getting better at answers. But some of humanity’s greatest discoveries began with better questions. Why curiosity may be more important than ever.
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From product story to growth story.
About QRoutes QRoutes had built a trusted platform used by nearly a third of UK councils to manage home-to-school transport. But as the business grew — with ambitions to expand internationally and reach new audiences — its story, website, and content needed to evolve too.The challenge wasn’t the product. It was clarity. QRoutes needed a…
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No Dig Repositioning: why you don’t need to uproot your brand to fix it
When momentum stalls, the problem isn’t always visible. On the surface, everything looks intact. But the results — and your instincts — tell a different story..
