Want to explore your purpose, discover a better story, shift opinions, find your tribe?

Contact Cohesive on

+44 1291 626200

Head Office

1st Floor, Conrad House
1–2 Beaufort Square
Chepstow, NP16 5EP

+44 1291 626200

Content creation

Create content that connects—at every stage of the journey.

 

You’ve got something worth saying. But are you saying it in the right way, to the right people, at the right time?

Content has to do more than fill space. It has to earn attention, show expertise, and build trust. That’s where we come in.

We help you create purposeful content with a clear message, written for real people, and matched to the moments that matter—whether it’s sparking early interest, guiding active consideration, or driving decisions.

What You’ll Walk Away With

  • A content plan built around your goals and audience
  • Messaging that stays consistent, wherever it shows up
  • Fresh ideas for formats, talking points, and themes
  • Powerful, versatile content you can use across your website, campaigns, sales process, and more

Content is how you show your expertise, build trust, and inspire action.

How We Do It

We combine strategy and creativity to make sure your content earns attention and drives action.

  • Start with strategyWe define the message, map audiences, and set goals—so every piece of content has a clear job to do.
  • Shape the storyFrom talk tracks to messaging frameworks, we build the foundations your team can use everywhere.
  • Match the momentContent only works if it fits the stage—early curiosity, active consideration, or decision time.
  • Create with purposeWe craft stories, formats, and assets that people want to read, share, and use.
  • Build for trustGreat content shows expertise, builds belief, and moves people to act.

Content includes:

  • Value proposition decks
  • Vision, mission, and values statements
  • Brand manifestos
  • Website copy
  • Blogs, newsletters, and video scripts
  • Sales and buyer enablement content (talk tracks, playbooks, one-pagers)
  • Impactful reports, guides, and how-to pieces

Further reading

The image scans like a mood-board for an enhanced sales person, including scans of head, heart and spine, and suggestions of bionic implants to arms, ee
Guide

The anatomy of a piece of sales enablement content that led to 150 leads

We're illustrating how to get your content seen by real people and AI. A lovely traditional baker's shop, everything crafted to perfection, is has an inquisitive bot leaning in on the door frame. The bakers holds a sign that reads 'all natural ingredients for the best results'. On the door, pinned notices say 'Full sentences available in store' and 'Secret recipe. Just Ask!'
Blog
Guide

How to get your content seen by real people and AI

16th May 2025

More stories

Want to learn more about how to share your story? Get in touch with Mark Waite

markw@wearecohesive.com | he/him

Next - The Writers' Room

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If you’d like to learn from others, get inspired by stories of purpose in action and stay abreast of meaningful news and views, then put your name down for The Clec*. We aim to help you to help yourself. Informed, expert, sometimes a little off-beat, we publish twice a month - every second Friday.

*Clec (n) - in Welsh, a teller of tales, a gossip, a chatterbox

Talk to us about your story

Call +44 1291 626200

purpose@wearecohesive.com

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