You’re in the right place if…
1. Your story isn’t landing
You’ve got purpose, energy, and
something genuinely valuable but the message feels flat. You need a story that makes people lean in, not look past.
→ See how ActionFunder found the words that unlocked momentum
You know your value, but saying it simply is tough. The more you grow, the more tangled the language gets. You need clarity that brings everyone with you.
2. Your offer is
hard to explain
3. You need content that actually moves deals
In long sales cycles, you can’t wing it. You need narratives, metaphors, and tools that help buyers understand, believe, and choose you.
The Clec*
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Rewild your writing
Chapter 1 — The meadow Now is a good time to be writing this. I’ve hit a block in a writing project and I just can’t find my way out. I’ve lost all feel for my audience, my purpose, and worst of all the narrative. Every day for the last week, I’ve dutifully sat down…
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A little reinvention
By issue 169, we thought The Clec deserved a fresh look. Our website has recently had a refresh, with The Clec at its heart. This is where we write for ourselves, follow our curiosity and share what we find. That spirit helped shape the website’s design. Now some of its colour and energy are finding…
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Sunshine in a bottle
What does it mean to bottle sunshine? For Andy, it’s a way of carrying summer’s abundance into the darker months. Sharon finds pleasure in the changing light, while preserving as much of her garden as she can. And Mark, rather than clinging on to the sunshine, looks forward to discovering the light that only reveals…
*Welsh for chatterbox. A hint at eclectic. These are our stories — connecting people, planet and tech.
Giving ActionFunder a story people could rally behind
ActionFunder needed more than sharper messaging. They needed a brand voice that matched their urgency, purpose, and ambition. Through deep listening and bold creative thinking, Cohesive helped uncover Give AF — a rallying cry that energised the team, won stakeholder backing, and gave the brand fresh momentum.
How we work
Clear stages. Tangible output. Momentum built in.
Step 1. Listen
We gather insight from leaders, sales teams, customers, and your existing content — to understand the world you operate in and the language you already use.
Step 2. Make Sense
We analyse, synthesise, and define your core story and key messages, cutting through complexity to the ideas that matter.
Step 3. Tell it Beautifully
We create the tools that carry the story — decks, talk tracks, scripts, original research, hero content. All crafted to be clear, confident, and easy to use across your business.
Step 4. Keep it Alive
We help you sustain the story with ongoing cadenced content and narrative strategy that keeps you relevant, consistent, and front-of mind.
Explore the
Writer’s Room
One of the ways we work with clients to shape ideas, sharpen stories, and build momentum
This is where strategy becomes story — fast, collaborative, and creatively charged. We capture your team’s insight, shape it into clear narratives, and turn it into content people actually want to read, trust, and act on.
Bring the noise. Leave with the narrative.
