You’re in the right place if…
1. Your story isn’t landing
You’ve got purpose, energy, and
something genuinely valuable but the message feels flat. You need a story that makes people lean in, not look past.
→ See how ActionFunder found the words that unlocked momentum
You know your value, but saying it simply is tough. The more you grow, the more tangled the language gets. You need clarity that brings everyone with you.
2. Your offer is
hard to explain
3. You need content that actually moves deals
In long sales cycles, you can’t wing it. You need narratives, metaphors, and tools that help buyers understand, believe, and choose you.
The Clec*
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Tough nuts, clever answers
Andy has seen a radically different future for rural public transport in west Wales. Sharon has glimpsed a greener future for live music in Bristol. Two very different conundrums, cracked by rethinking how things have always been done: tough nuts, clever answers. A bus service that bends around your life I’ve seen the future of…
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No plan survives contact with the customer
You’re halfway through a year built on last year’s assumptions It’s the end of August, and there’s that unsettling “back to school” feeling in the air. We’re talking about you by the way, not the kids! Summer’s nearly over. On the margins of your desktop there’s a folder called Plan_2026. No, wait: it’s Project Magenta,…
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5 new things to think about AI
A while back we jotted down a short list of things we’d been thinking about AI that week. It was a time capsule of our thoughts. We’ve decided to do it again to see what’s currently top of mind as AI continues its relentless march on businesses, governments and society at large. If AI agents…
*Welsh for chatterbox. A hint at eclectic. These are our stories — connecting people, planet and tech.
Giving ActionFunder a story people could rally behind
ActionFunder needed more than sharper messaging. They needed a brand voice that matched their urgency, purpose, and ambition. Through deep listening and bold creative thinking, Cohesive helped uncover Give AF — a rallying cry that energised the team, won stakeholder backing, and gave the brand fresh momentum.
How we work
Clear stages. Tangible output. Momentum built in.
Step 1. Listen
We gather insight from leaders, sales teams, customers, and your existing content — to understand the world you operate in and the language you already use.
Step 2. Make Sense
We analyse, synthesise, and define your core story and key messages, cutting through complexity to the ideas that matter.
Step 3. Tell it Beautifully
We create the tools that carry the story — decks, talk tracks, scripts, original research, hero content. All crafted to be clear, confident, and easy to use across your business.
Step 4. Keep it Alive
We help you sustain the story with ongoing cadenced content and narrative strategy that keeps you relevant, consistent, and front-of mind.
Explore the
Writer’s Room
One of the ways we work with clients to shape ideas, sharpen stories, and build momentum
This is where strategy becomes story — fast, collaborative, and creatively charged. We capture your team’s insight, shape it into clear narratives, and turn it into content people actually want to read, trust, and act on.
Bring the noise. Leave with the narrative.
