Share your story

Create new conversations, new relationships and new tribes

The best type of story is one that someone else wants to tell. That’s how stories spread and take hold. Reach the people you want to talk to in the way that best meets their need, releasing your story to the world – powered by purpose.

We use a variety of different channels to share your story with the people that matter. They can be categorised into four areas.

PR: the earned channel

Everyone thinks they know what public relations is, and how to do it. That’s a blessing and a curse. Actually, mostly a curse. PR’s lifeblood is human stories, real-world experiences, expert opinion, analysis and referral.  Not to forget genuine news.

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Digital: the owned channel

A well-crafted website is your engine room. Fuel it with rich content that reflects the careabouts of your tribes. The owned channel is a space to share your passion and your knowledge. Build trust and insight. Be generous. That’s how you start more conversations.

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Social: the borrowed channel

Social media is a crucial part of the customer journey, giving brands the chance to show their human side and talk directly to their audiences. Successfully integrating and aligning content and social media marketing takes effort. It’s definitely not a one-size-fits-all thing.

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Promotion: the paid channel

As the media world evolves at breakneck pace, the gulf between earned and paid media is closing. It’s no longer wise to turn your nose up at anything that comes with an extra price tag. The right opportunity, at the right price, can help to amplify your story.

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Public Relations: the earned channel

Specifically, we do

  • Building relationships – with trad media and online influencers
  • Analyst relations
  • Generating engagement and exposure
  • Campaigning

You get

  • Expanded awareness and reputation
  • Independent validation
  • Referred traffic to your digital channels

You could think of your media coverage as expertly curated content by professional sceptics. Nice work. You’ve earned it.

Digital: the owned channel

Specifically, we do

  • Website and content audits
  • Recommendations for improvements to website structure and navigation
  • Recommendations for improvements to your blog and resources area
  • Content workshops and content commissions – see more here

You get

  • Content and resources that reflect the careabouts of your tribes
  • Your purpose and people at the heart of your website and digital tools
  • Meaningful conversations with your customers and prospects that convert into leads

Fuelled by valuable content and structured to convert, your website can help customers and win business even when the office lights are out.

Social: the borrowed channel

Specifically, we do

  • Social media strategy creation based on valuable content
  • Tactical delivery of your strategy
  • Help to identify and speak to your prospects and influencers

You get

  • A strategy to join up your content, purpose and services to cut through the noise
  • Authentic social content that keeps you front of mind with your followers
  • Increased website traffic and user engagement

We can’t promise to make you the next Kim Kardashian or Joe Wicks but we’ll certainly help you to identify and speak to the people you most care about, ideally even influence them.

Promotion: the paid channel

Specifically, we do

  • Identification of the most valuable and cost-effective paid media types
  • Help to craft content and messaging that engages your audience
  • Recommendations for best use of paid social media campaigning

You get

  • Control over your message content and timing
  • Increased brand awareness
  • Visibility in your chosen areas with controlled messages
  • Tangible results to measure ROI

Whether it’s through native advertising, paid social or influencer programmes, we can craft and amplify your messages in the spaces most-seen by your audiences. 

Want to learn more about how to share your story? Get in touch with Andy Crisp

07780 993171 | andyc@wearecohesive.com

Like what you're reading?

Well, there’s more.

If you’d like to learn from others, get inspired by stories of purpose in action and stay abreast of meaningful news and views, then put your name down for The Clec*. We aim to help you to help yourself. Informed, expert, sometimes a little off-beat, we publish regularly, or when we’ve something useful to share.

*Clec (n) - in Welsh, a teller of tales, a gossip, a chatterbox

Talk to us about your story

Call +44 1291 626200

purpose@wearecohesive.com