The Anatomy of Good Sales Enablement Content

We’ve learned a lot from creating high-performing sales enablement content for our clients. Now we want to share it.

Our mini-course will guide you through the process of creating a piece of super sales enablement content so you can put together what works for your customers and clients. Our collection of emails will land in your inbox over a week to:

  • Make sure your content has head *and* heart
  • Focus on the spine that holds it together
  • Give it legs so it can run and run.
Detailed charcoal drawings on overlaid parchments show details of human anatomy. Head heart, hand, spine.

You’ll also receive a template that you can use to map out your content so it’s ready to share with your customers. We’re looking forward to seeing what you create.

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