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Stories

All Activism Blog Customer story Escape Guide Listicles
A person in a grey business suit tugs open their shirt to reveal a close-fitting green vest that says: how can we help? It's a metaphor for hero brands, and reflects that not all superheroes wear capes.
Blog
Guide

The new brand heroes

11th October 2024
A writer sits cross legged on a basketball court, in a circle of scrunched up drafts. A silenced Yoda stands by, prevented from saying try not, do or do not, there is no try. Skateboarders and basketball players pull off amazing, well practised moves, all around our pissed off author.
Blog
Guide

Why practise means progress, not perfection

16th August 2024
A barman stands in front of a counter of ingredients and pours spirits and bitters into a cocktail shaker with theatrical flourish. It's our metaphor for creating the perfect brand tone of voice cocktail.
Guide

Opposites attract. How to mix the perfect tone of voice cocktail

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