Story writing

Tell your story so it actually lands - with your team, your customers, and the people you want to reach

 

Maybe you don’t quite know your story – or you only know part of it. And even if you do, putting it into words is the hard bit.  The why, the how, the what—it’s all there. But turning it into something clear, compelling, and consistent?

That’s where we come in.

We help you shape the story your brand needs right now. Simple, consistent, and usable across pitches, websites, and conversations—so your team knows what to say, and your audience knows why it matters.

An abstract circular icon or button, containing two parallel lines and one diverging one, representing the a creative collaboration

What You’ll Walk Away With

  • A story you’re proud to tell—and trust to land
  • Messaging that balances heart and head
  • Clear language for pitches, the website, team intros, and more
  • A shared narrative that brings alignment and energy

A good story builds belief. And belief builds momentum.

How We Do It

Every great story has structure, rhythm, and heart. Ours does too. We bring sector knowledge, creative experience, and a collaborative process that helps you find the story your business needs right now.

  • Listen deeply
    We start with real voices—your team, your customers, your market. That’s where the strongest ideas come from.
  • Find the sparkEvery business has phrases or truths that leap off the page. We catch them and bring them forward.
  • Shape the rhythmWords have to move people. Pace, tone, and flow make your story something they feel, not just hear.
  • Be braveIf it feels risky, it’s worth exploring. We’ll push for bold, honest stories that stand out.
  • Own the follow-throughA story only works if it’s told consistently—with confidence across every touchpoint.
Sharon Tanton, content director at Cohesive

Want to learn more about how to craft your story? Get in touch with Sharon Tanton.

shartont@wearecohesive.com | she/her

Like what you're reading?

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If you’d like to learn from others, get inspired by stories of purpose in action and stay abreast of meaningful news and views, then put your name down for The Clec*. We aim to help you to help yourself. Informed, expert, sometimes a little off-beat, we publish twice a month - every second Friday.

*Clec (n) - in Welsh, a teller of tales, a gossip, a chatterbox

Talk to us about your story

Call +44 1291 626200

purpose@wearecohesive.com