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Stories

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A barman stands in front of a counter of ingredients and pours spirits and bitters into a cocktail shaker with theatrical flourish. It's our metaphor for creating the perfect brand tone of voice cocktail.
Guide

Opposites attract. How to mix the perfect tone of voice cocktail

Humans in various poses, refusing to listen to what ever it is you have to say. A 'talk to the hand' moment mostly guaranteed to prevent any meaningful connections
Guide

Is your brand story being heard? How to make meaningful connections in an attention-deficit world.

Holding up a copy of Hate News, a frowning reader feels the weight of the world on her shoulders
Blog
Guide

Being human: How empathy powers up your communication

10th May 2024

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