Proposition design

What is the Discover process?

The fully guided process looks like:

• Listen & learn
  We start with research—reviewing your content, your market, and the early signals that matter. It’s deskwork, but it sets the foundations.
• Get in the room
  A discovery workshop brings your team together. We share first insights, hear your perspective, and align on goals and commitments.
• Look outside
  We gather the external view—from customers, prospects, and influencers. This helps us see what resonates (and what doesn’t).
• Make sense of it
  We analyse and map the insights, then bring them back for discussion in a mid-way workshop. Together, we test and sharpen until the shape of the story is clear.
• Get creative
  Finally, we move into the creative phase—exploring your purpose, surfacing the ‘why’, and shaping a proposition that feels true, strong, and usable.

By the end, you’ll have more than just sharper words. You’ll have alignment across your team, confidence in your story, and a clear proposition you can use everywhere.