Rubrik’s $48 billion opportunity

rubrik logo

Being disruptive, challenging the status quo, thinking differently – these are part of our DNA at Cohesive. We’ve written a lot about how disruptive behaviour can captivate a market and how we’ve helped our clients go from stealth to wealth. But for us, there is nothing more exciting than being on the frontline of tech, and helping disruptive players tell their stories early on.

Earlier this year, we helped launch Silicon Valley based startup Rubrik in EMEA with a three day influencer tour and accompanying customer event. And only this week, the cloud data management company announced that it has received an oversubscribed $61million Series C investment, led by Khosla Ventures with heavy participation from existing investors Lightspeed Venture Partners, Greylock Partners and angel investors.

Rubrik’s approach is simple, yet effective – the essential elements for any disruptive model. It builds simple use products for businesses to meet their most challenging data management needs. Blending expertise from consumer and enterprise worlds, it has pioneered a new approach to an old problem – and this is the reason Rubrik has raised over $112million in funding in just over 30 months, giving the company the potential to fundamentally disrupt the $48 billion legacy data backup and recovery market.

In fact, it’s well on its way. Since releasing its first product, Rubrik has seen unprecedented customer adoption, international expansion into EMEA and APAC, industry recognition from the likes of Gartner and CRN, and has posted record business growth with revenue doubling every quarter. Not bad for a company founded just two years ago.

We’re excited to see where the Rubrik story leads. But if the enthusiasm from its recent funding announcement, such as the pieces secured in the New Statesman, The Register and Business Insider, is anything to go by, we can expect more market disruption from these guys…we’re certified #briklayers now!

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We are Cohesive. The ‘go-to market’ PR & marketing partner for exciting businesses with complex, B2B technology propositions looking to captivate the UK market space and accelerate growth.

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