A space where writers come together to thrash out ideas for a TV series, and to write and rewrite episodes as the series is developed.
Like a TV series needs a way of mapping out themes, characters, episodes, and story arcs, so that viewers get hooked and keep watching, a business needs to find a way of telling its story that grabs attention and connects with its audiences. To do this it’s helpful to find the bigger narrative, the stories, the characters etc, and to figure out the best way to play them out over time. And our Writer’s Room is a good place to do that.
Unlike writing Game of Thrones, we don’t need weeks of time, so our Writers’ Room experience is an intensive day (or a couple of half days) per quarter where you, your team and us brainstorm content ideas and kickstart their creation. Ideally face-to-face – think white boards and coloured pens and lots of coffee – but can be done via Zoom. The questions we’ll be answering include: What are the big stories we want to tell? What’s the best way to construct them? What’s the angle? Who do we most want to engage? Who within the business needs to be involved? And from these questions and conversations we can make decisions on formats, timings, production. (e.g. This theme is best supported by a piece of original research to coincide with X event. How do we make that happen?)
We’ll capture everyone’s ideas, map out some of the narrative structures, do some collaborative writing + headline generation to get some of the key pieces underway, and divide up the writing tasks we’ve generated between us.
It gets people fired up. It’s good for sales and marketing to talk together, swap ideas, share experiences, make connections. The Writers’ Room fuels original, people-generated marketing content. Use it to mine and deepen the creative ideas inside your business. Plus it focuses your business back on its purpose and audience. In all of those ways, it strengthens your brand.
Listening, diversity, curiosity, creativity, attitude, fun, time, energy, ‘improv’ skills (“yes and” instead of “no but”)
Its focus is on the bigger stories that a business wants to tell. It produces much less transactional content – ie not just ‘Give me 3 blogs on XYZ’. It involves more people from your business. Not just marketing or sales, but subject matter experts, customer advocates, everyone with insight to share and a story to tell. Its focus is on audience and purpose. Plus it’s more dynamic, innovative, creative and fun.
We can write the pieces tasked to us, and we can support you to write the bits tasked to you. We edit each other’s work, improving it wherever we can so that everything is the best it can be and sum of all of us. Your business’s own uniquely valuable content in your business’s own unique voice.
Upskilling the writers in your business helps everyone. Writing is a brilliantly useful skill that feeds into pretty much everything else you do. Being able to express yourself well in writing is a real confidence booster.
If you’re thinking you don’t need to be able to write because Gen AI can do it for you, the truth is that to get the most out of AI you’ve got to really understand what good looks like and be able to write an okay first draft without it. Writing is a skill, and it improves with practice. Another strength of the Writer’s Room is that it keeps your most important ideas and brand building thinking inside the business. Remember public large learning models are not secure, so running your ideas through AI first is giving them away for free.
